Your sinse might be the most important thing - but is it enough to persuade others?

Some of the best ideas, products and brands have been decided according to someone's instinct.
But only very infrequently this gut instict is sufficient to convince others.

Bankers, financiers, employees and business partners often want to have more on hand than "only" your gut instinct or your personal idea.

Keep on "tinker" on your plans for the implementation or even work on the market introduction, while we are putting the potential - based on your ideas - to paper.